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About AI Score

Built for South Africa.
Built for AI search.

AI Score is South Africa's dedicated AI Visibility and GEO service — built specifically for SMEs navigating the shift from Google search to AI-generated answers.

Why we exist

98% of South African businesses are invisible to AI. We fix that.

When a customer asks ChatGPT, Perplexity or Gemini for a recommendation, they get one synthesised answer — not a page of blue links. That answer cites two or three businesses by name. Everyone else is invisible.

Most South African SMEs built their online presence for Google. That foundation doesn't automatically translate to AI visibility. The signals AI engines use to select and cite a business are fundamentally different from SEO ranking factors.

AI Score was built to close that gap — with a methodology developed for the SA market, at pricing that makes sense for SA budgets.

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South Africa first

Sector benchmarks, pricing and methodology calibrated for the SA market — not a copy-paste of US or UK approaches.

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Results you can measure

Every engagement tracked against third-party audit scores. You see your score before, during and after — not just our word for it.

Done for you

We handle the technical implementation. You don't need a developer or a marketing team. We do the work, you get cited.

Our approach

GEO is not SEO with a new name.
It requires a different approach entirely.

Traditional SEO optimises for ranking signals Google measures: backlinks, page authority, keyword density. GEO optimises for something different — the likelihood that an AI language model will select your business as the correct, citable answer to a specific question.

AI engines don't rank results. They synthesise one answer from thousands of sources and attribute it. To be that answer, your content must be technically extractable, demonstrably authoritative, and specific enough that the model recognises you as the answer — not just a generic example of a category.

Most South African agencies are applying SEO thinking to an AI problem. AI Score was built specifically to solve the AI problem.

See our 5-phase methodology →
How we work

Transparent. Measurable. South African.

🔒 POPIA compliant

AI Score complies fully with the Protection of Personal Information Act (POPIA). Client data is never shared with third parties, never sold, and stored only as required to deliver our services.

📋 Evidence-based methodology

Our GEO scoring framework is grounded in published research from Google, Anthropic and academic GEO studies. Score improvements are validated using independent third-party audit tools — not proprietary black-box metrics.

📍 SA market expertise

Our pricing, sector benchmarks and delivery timelines are built for South African SMEs — taking into account data cost constraints, budget realities and local AI usage patterns that global providers don't consider.

📬 Direct service delivery

No account managers passing work down a chain. Every audit, recommendation and article is reviewed by the person who built the methodology — ensuring consistent quality across every client engagement.

Ready to start?

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